Tuesday, December 25, 2012


Push On // Logotype

A few months ago I completed an illustration/branding project for AVIA shoes with an agency called WDCW in Los Angeles. They were making a break from being a Kohl's family brand to refocus on athletes. More specifically, the kind of athletes who take an masochistic approach to their training. And even more specifically, the kind of people at my gym who scare the bejesus out of me.

Avia had been an afterthought brand for a few years and they needed to set themselves apart from their competition. The problem was, they had very little money to do so. The illustration solution was both conceptual and practical. Conceptual in its distinction from the glossy running shots that Asics, Saucony, New Balance and the rest were using, and practical in that we could do it in-house on the cheap. The result was Avia signing contracts with over 500 cross-fit gyms across the country, and striking a chord with cross-fit athletes everywhere. 

Black-and-white was the color palette, as well as the philosophy. Either you're training or you're not. There's no gray area.

Check out a sampling of the posters, characters, and apparel below. We also created a font called "PUSH ON", based on my handwriting for the AVIA brand book in cooperation with the lovely Paul HutchisonThe rest of the campaign is featured over here.

Push On // Poster

Copywriter // Sean Vij

Push On // Poster

Copywriter // Sean Vij

Push On // Poster

Copywriter // Sean Vij

Push On // Poster

Copywriter // Sean Vij

Push On // Poster

Copywriter // Sean Vij

Push On // Poster

Copywriter // Sean Vij

Push On // Shirt

Copywriter // John Choe

Push On // Shoe Packaging

Push On // Font Book

Sunday, December 9, 2012


Masked Woman. Big Axe. Closed Casket.

A six word story for Ammo Magazine.

The illustration was an interpretation of axes, flannel and danger for their recent publication, "The Lumberjacks Illustrated Guide to Wood Cutting".

The publication is available here. The poster is available through Society6.

Masked Woman. Big Axe. Closed Casket. (Detail)

Saturday, November 24, 2012


Moleskine // Epilogue

I don't know either. Gun-running ghosts?

Friday, November 23, 2012


A Stuffed Guide To Gentlemanly Pursuits

Thanks to the world-beaters over at Society6, the I Like You Graphik store now features faux down throw pillows. It's all terribly exciting.

So in celebration of the moustache-growing season, I made these guys available first.

Guide Pillow

Tuesday, October 30, 2012

AUTUMN /// 2012

Autumn /// 2012

Now that I'm currently in between server hosts, I've decided to try giving my seasonal gift to the web-based-log readers through Spotify. And since those goobers are still behind on allowing customized mixtape covers, I'll post it for real when I've got a host up and running again.

I'm all: "Happy autumn, y'all."

And you're all: "May I start rocking now?"

Then I'm all, "Yes, you may."

01 . Mazes . My Drugs
02 . Tame Impala . Feels Like We Only Go Backwards
03 . The Fresh & Onlys . Waterfall
04 . Ty Segall Band . Diddy Wah Diddy
05 . Savages . Husbands
06 . Starred . No Good
07 . Drive Like Jehu . Headache
08 . Metz . Headache
09 . Talk Normal . Hot Song
10 . Mount Eerie . Through The Trees pt. 2

Tuesday, October 23, 2012


Quit Playin'

Y'all play too much.

Prints available through Society6. They don't play.

Tuesday, October 9, 2012


No reader, I am not spamming my own web-based-log.

A campaign I wrote and illustrated with Sean Vij and Joe Beutel at WDCW LA was released today. The TV spots for ESPN's new late-night program, UNITE, will be running on television through the fall.

My drawings are finally moving thanks to the wizardry of WOODSHOP. I spent some quality time blurry-eyed over light tables with them, so I can say with authority that they are a tremendously talented collection of some of the nicest people I've met in this industry.

The delightfully dumb noises you're hearing are the work of audio masters, Robot Repair.

Monday, October 1, 2012


The Ivory High Rise 2.0

Bang a gong for the Ivory High Rise 2.0! The home of my "legitimate" work has been officially updated.

I'm thrilled that a few of my terrible drawings have recently started moving. I'll be able to show off some new illustrated and animated(!) advertising campaigns next month. So check back in soon and I'll have those up.

Tuesday, September 25, 2012


Christopher Berry // Poster

As promised, here is the other half of the series of promotional materials I designed for myself and the mighty Marc d'Avignon.

I can seriously fill out a 19th century tuxedo. And there's the proof.

The massive 24"x36" posters (above) will be headed to the printer soonishly. Along with the 12"x18" sub-posters below. The business cards below were already printed through Moo. Which, by the way, if you haven't been over to their site, I'd get on that.

Christopher Berry // Poster (Detail)

Christopher Berry // Poster

Christopher Berry // Poster

Christopher Berry // Poster

Christopher Berry // Poster

Christopher Berry // Business Cards

Christopher Berry // Business Cards

Sunday, September 16, 2012


Marc d'Avignon // Poster

I recently created a series of self-promotional materials for myself and my good friend, Marc d'Avignon. Most of the web-based-log readers will recognize his face from an epileptic fit they suffered a few years ago.

There's little I love more than old-timey writing, so this one was a pleasure. The project included a massive 24"x36" poster, a few smaller posters below, and a business card series.

I'll put up my half of the project soon. In the meantime, check out Marc's portfolio here.

Marc d'Avignon // Poster (Detail)

Marc d'Avignon // Poster

Marc d'Avignon // Poster

Marc d'Avignon // Poster

Marc d'Avignon // Poster

Marc d'Avignon // Business Cards

Marc d'Avignon // Business Cards

Tuesday, September 11, 2012


Something To Do With Love

Look at that. My first wedding invitations went off without a hitch, I love how those turned out.

That's a bit of custom typography for friends back in Seattle. Congratulations to Heidi and Anthony!

Something To Do With Love

Something To Do With Love

Saturday, August 25, 2012


I always liked that illustration, but permanent is the ultimate compliment.

Sunday, August 19, 2012

SUMMER /// 2012

Summer /// 2012

Here's another gift for the web-based-log readers. While the "Summer of Chris" has been uneventful, new work will be posted soon.

Enjoy what's left of the "Summer of (insert your name here)".


01 . Royal Headache . Girls
02 . Liars . No 1 Against the Rush
03 . The Soft Moon . Die Life
04 . Adam & The Ants . Beat My Guest
05 . Milk Music . Beyond Living
06 . Part Chimp . 30,000,000 People
07 . Sam Flax . Fire Doesn't Burn Itself
08 . Wire . Ahead
09 . Cosmetics . Black Leather Gloves
10 . DIIV . Doused

Tuesday, July 3, 2012


Technicolor Family Portrait

New shirts on dark colors. The ringers on my company softball team are going to look amazing this year.

Now available through the Society6 store. Four colors currently available. And just FYI, due to the printing process, white prints seem to be of the best quality.

Drape. Yo. Self.

Drape. Yo. Self.

Wednesday, June 27, 2012


Year Of The Dragon

This just arrived in the mail this week.

The quality of Society6 iPhone cases are awfully good. There's the proof.

Wednesday, June 13, 2012


Year Of The Dragon

My good friends Chad and Kim recently made a triumphant return to Chicago, just in time for the birth of their son, Owen.

According to legend (Chad + wikipedia = legend), 2012 falls under the sign of the water dragon in the Chinese zodiac. Apparently that makes Owen a very lucky little guy.

So here's a good luck charm for his wall. Prints are available both with his name and without, printed by the mighty society6.

Year Of The Dragon

Year Of The Dragon

Year Of The Dragon

Thursday, June 7, 2012


Firm Handshakes & Kind Words

Just received: Serious business cards for a serious business man.

50 color/pattern combinations. Printed by Moo.

Firm Handshakes & Kind Words

Firm Handshakes & Kind Words

Firm Handshakes & Kind Words